Will Fuller, Agency Director from FULLER will again be providing the conference with an update on the Australian Olive Association’s ‘Everyday’ consumer marketing campaign.

In its second year, the ‘Everyday’ campaign aims to educate and create awareness of the value proposition for AEVOO; Healthy, Fresh and Tasty.

The presentation will provide a snapshot of the content produced with data and analysis from the Facebook, Instagram and Google activation.

Will will also present research to support a newly evolved creative strategy to keep step with changing media habits and industry trends for the year ahead.