The AOA has developed a series of weekly webinars in response to the impact of the Covid-19 Restrictions on the industry’s productivity and profitability program. They are free and open to all olive levy payers. The webinars will run on Zoom and registration for each webinar will be required. Registration details will be emailed to levy payers on Tuesday 28 April.
The webinars will be held at 12:30 to 13:30 on Tuesdays and run for a maximum of one hour with 30 minutes allocated to a prepared presentation followed by up to 30 minutes of live Q&A and participant discussion. Each webinar will be recorded and made available on the OliveBiz website for reviewing or if you can’t make it live to the webinar.
The first series of three (may be four) webinars, beginning on 5 May, will cover the application of cutting-edge remote sensing in the Australian olive industry. These topics would have been discussed at the national field program planned for April to July but had to be postponed because of CV19. The webinars will be presented by members of the olive industry remote sensing research team.
The second series of three webinars, scheduled to begin on 26 May, will cover key elements and insights for a successful on-line marketing business. These webinars are designed for those who have had to adapt their sales models due the CV19 induced collapse of food service and “farmers” markets around the country. The webinars will be presented by Lauren Hamilton from Digital Narrative whose presentation and workshop on digital marketing at 2019 National Conference were rated extremely highly by conference delegates.
Further webinars are being planned for July-August on EVOO processing, exporting, and the Australian Table Olive Standard. The schedule for these webinars will advised in June.
The initial series of webinars will be held according to the following schedule:
Webinar 1: Tuesday 5 May 2020, 12:30-13:30 AEST
Overview of the Olive Remote Sensing Project including aerial sensing, ground sensing and NIR sensing.
Webinar 2: Tuesday 12 May 2020, 12:30-13:30 AEST
Update on the national mapping component of the project including how olive producers can get involved in the project.
Webinar 3: Tuesday 19 May 2020, 12:30-13:30 AEST
Update on irrigation trials and oil accumulation results.
Webinar 4: Tuesday 26 May 2020, 12:30-13:30 AEST
How to establish an online business including different website options (Square, WP, Shopify), selling online without a website, key ingredients for success when building a simple eCommerce website
Webinar 5: Tuesday 2 June 2020, 12:30-13:30 AEST (Sydney)
How to drive online sales using free digital marketing including free social media options: influencers, newsletters, collaborations, PR
Webinar 6: Tuesday 9 June 2020, 12:30-13:30 AEST (Sydney)
How to grow your online business using paid digital marketing including paid FB and Instagram ads, Google remarketing, and Google search marketing.
Webinar Registration and Attendance
Industry participants wishing to participate in the webinars will need to register for each webinar they wish to attend on a dedicated webinar registration section of the OliveBiz website.
Once registered, participants will receive a receipt from the system advising the details of the webinar they have registered for, and advice that they will received an invitation to join the webinar on the day before the event is scheduled. Participants will need to click on the link in the invitation 5 mins before the scheduled start time and they will be automatically connected to the webinar.
Notices for each webinar will be emailed to all levy payers a week before each webinar is scheduled. The invitation to join a webinar will only be sent to those who have registered.
