Presentations Day 2

Andrew Burgess, Olive Market By Numbers

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A summary of the cooking oil segment and consumer behaviour.

Rob Whyte, Opening The Door To Grove Retail Sales

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This presentation shares experiences of Gooramadda Olives in running its onsite shop, supplying to restaurants and running its mail order business. The objective is provide ideas that can be implemented for someone that has an olive grove and is wishing to start selling or expand their sales. Consideration will be given to attracting customers, interaction with customers and presentation of the product whilst being ever mindful that when starting out budgets are always tight.

Stephen Parker, Alternative Business Models For Small Operators

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With more than 80,000 trees in the greater Geelong Region, there is potential for a vibrant boutique industry. However, almost without exception owners have scaled back production to service a dwindling distribution leaving the trees unattended and underutilised. Geelong Region Olives (GRO) is a newly established company that will bring together and reinvigorate many of the region’s groves under leasing, licencing and contracting arrangements. GRO will own the fruit and produce oil and olive products for food service and consumers with a heavy empahasis on regional provenance and branding.

Craig Elliot, Xylella – Act Like It Is Already Here

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Nowhere has the economic and social impacts of Xylella been more dramatically demonstrated than the olive groves of Italy. With over 560 species of plant hosts and present in multiple regions around the world, Xylella is prioritised as Australia’s number 1 plant biosecurity threat. This presentation covers the key activities of the National Xylella Preparedness Program and key steps growers need to take to protect their properties and businesses from Xylella and other biosecurity threats.

Glenn Makowsky, Cybersecurity – Keeping You And Your Business Safe

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Cyber Security doesn’t have to be complicated or cost loads of money in order to protect yourself, your business, and your family. In this presentation Glenn shares his knowledge of the industry and discusses some simple hints and tips to help you keep your information safe. Cyber Security is everyone’s responsibility, as no matter how small or large your business is, bad actors are always looking for easy ways to make money.

Lauren Hamilton, Digital Marketing For Small Business

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Unsure which options are best for you to increase your online visibility, attract new customers and stay relevant in a digital age? This presentation demystifies some of the key online options, and explores how you can punch above your weight in the digital marketing arena. Learn where to put your time and money to make the most difference to your business, and stop doing everything.

FIELD VISIT – TAFE NSW National Environment Centre. A Case Study In Sustainable Grove Management, hosted by Rob Fenton

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