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Madrid seeks the ‘perfect’ olive oil

The Spanish capital has carried out olive oil tastings in shopping centers throughout the city to determine what locals consider to be best characteristics of extra virgin olive oil, all in a bid to create a new ‘super’ oil.

Go the good oil, go EVOO

Terms such as ‘pure’ or ‘extra light’ are banned in Europe for good reason, writes Lisa Rowntree. Australian consumers are being ripped off to the tune of $54.8 million annually buying inferior second-grade and refined olive oil, yet the...

With olive oil, ‘pure’ isn’t necessarily virgin

Olive oil, whether refined or virgin, can qualify as “100% Pure,” as long as it does not include the industrially processed combination of pits, skins or pulp known as Pomace, a federal judge ruled. In February, the North American Olive Oil Association...

NZ EVOO – Simply the Best

Olives New Zealand’s fantastic promotional DVD was released at the recent national conference to great acclaim. Celebrating the country’s premium quality EVOO and the OliveMark guarantee, the DVD is available to members for use at farmers markets, food shows, retailer...