Feb 2, 2017 | International News/Trends, Marketing, Olive business
Two-thirds of shoppers plan to buy products online more in 2017 than last year, but this uptick may not materialize for companies that fail to offer strong web content beyond a checkout cart, suggests a study recently released by digital marketing provider...
Feb 2, 2017 | Environment, International News/Trends, Marketing
A new report by industry giant Unilever shows that consumers’ belief in the social or environmental welfare of brands hugely affects their purchasing decisions.
Feb 2, 2017 | EVOO, International News/Trends, Marketing, Olive Oil News
Olive oil producer Myst has developed a new virgin olive oil infused with 24 karat gold. Each bottle of Myst Gold is based on Myst’s gourmet olive oil and contains 500ml of extra virgin olive oil, infused with edible gold flakes. The company says it “wanted to...
Jan 16, 2017 | International News/Trends, Marketing, Olive business
Import trends suggest a dramatic change in the ways olive oil reaches American end users and the successful transition by Spain and others toward marketing their national brands to foreign buyers. U.S. Olive Oil Imports Are Increasingly in Bulk...
Jan 10, 2017 | International News/Trends, Marketing, Olive business
Glencore PLC’s got oil trading covered these days, from the crude that drives the global economy to the dressing for your salad.
Dec 23, 2016 | International News/Trends, Marketing, Olive business
An Oakland-based olive oil company is facing a lawsuit from the North American Olive Oil Association for making what the association called “false, misleading and scientifically unsubstantiated statements” about olive oil sold in supermarkets.
