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Neuroscience could boost food sales

Food businesses need to tap into neuroscience and understand how consumers make fast and unconscious decisions, if they are to improve their sales, says a marketing expert. This is a fascinating topic, which we looked at in depth in the June 2014 edition of...

2014 ONZ Grove Census on its way: are your figures ready?

The 2014 Grove Census, conducted by Olives New Zealand, is being sent out to participants in November. Of particular interest will be 2014 harvest crop and yield figures, as these will provide data for the Focus Grove Project. The information will also allow for...