A new grade of olive oil is among changes that could spring from an action plan for Europe’s ailing olive oil sector. Also being discussed are measures to promote quality via better fraud detection and deterrence, such as stricter and more frequent testing; financial incentives to reduce fragmentation among producers, thereby increasing their bargaining power with large retail chains; and increasing the leadership of the International Olive Council (IOC) by admitting countries where olive oil is not produced but is consumed.
