An innovative new conference in Illinois, USA, will focus on practical olive oil usage, including an Olive Oil Value Competition rating ‘off-the-shelf’ products and EVOO Tasters Championship. Providing valuable information and interaction for anyone with an interest in olive oil, Spend Wisely on Olive Oil will cover EVOO and olive oil, emphasizing ‘value for money’ for consumers. Promoting increased use of olive oil, the conference will also discuss the benefits and uses of olive oil compared to other edible oils and fats, and demonstrate olive oil flavors and cooking applications. Spend Wisely on Olive Oil is being held on 25-26 August 2015 in Rosemont, Illinois, organised by the North American Olive Oil Association (NAOOA) and Australian-based education and professional development program International Extra Virgin Olive Oil Savantes. More information here: http://www.oliveoilconference.com/