As part of its aim to raise consumer awareness about NZ EVOO, Olives New Zealand is undertaking a pilot promotional program using ‘shelf wobblers’. The wobblers will show the OliveMark and promote two key industry marketing messages – Guaranteed 100% Pure New Zealand Extra Virgin Olive Oil and Simply the Best. A supply of wobblers will be made available free to people utilising the OliveMark to use in their retail outlets, etc, to gauge their effect on subsequent volume of sales. OliveMark users interested in taking part should contact ONZ EO Gayle Sheridan at admin@olivesnz.org.nz.
