The price of olive oil purchased by shoppers in supermarkets in the UK increased by an average of 1.6% in 2015, according to the latest analysis of consumer goods sales by retail analysts IRI. This has had an impact on volume sales, with UK shoppers buying -4.7% less olive oil than they did in 2014. A decrease in volume sales of other oils of -2.2% indicates that shoppers are not switching to other oil products, despite prices falling by -2.4%.
