The AOA has developed a television commercial featuring leading nutritionist Joanna McMillan, which will air between 1 –21 December. The 30-second commercial will be shown in Sydney, Melbourne, Brisbane, Perth and Adelaide during key programs including The Today Show, news, 60 Minutes, Weekend Today, breakfast coverage, test cricket, Alive & Cooking, A Current Affair and the Australian Women’s Weekly Christmas special. The weight of the campaign should see 40% of the target market seeing the advertisement three times, providing a great promotion boost for Australian EVOO in the lead up to the summer holiday period.
