Jul 29, 2016 | General Olive News, International News/Trends, Labelling, Marketing, Olive business
Shoppers believe foods are better quality when the packaging looks eco-friendly, and could be willing to spend more as a result, researchers say.
Jul 29, 2016 | International News/Trends, Labelling, Olive Oil News
The Italian Antitrust Authority imposed fines on the global discount supermarket chain Lidl and the world’s largest olive oil producer for mislabeling olive oil. Italian Antitrust Authority Fines Lidl, Deoleo and Coricelli for Misleading Consumers...
Jun 20, 2016 | International News/Trends, Labelling, Olive Oil News
The plaintiff stated that she understood the term “Imported from Italy” on the Filippo Berio olive oil label to mean the oil was made from olives “grown, crushed, bottled, and shipped from Italy.” Motion Supports False Advertising Case Against Filippo...
Jun 7, 2016 | International News/Trends, Labelling, Marketing, Olive Oil News, Research
Europe’s seniors see functional foods as a ‘dated’ concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the Healthy Marketing Team. “… sustainable, naturally...
May 17, 2016 | International News/Trends, Labelling, Olive business, Olive Oil News
Amid growing questions about the alleged mislabeling of olive oil, a congressional committee is asking the US Food and Drug Administration to test imports to look for unpure or misbranded products.
May 17, 2016 | Australia, General Olive News, Labelling, Olive business, Olive Oil News
It’s not difficult to find a bottle labeled “extra virgin olive oil” — a term that’s not only ubiquitous, but that is also synonymous in most people’s minds with a high-quality product.
