May 26, 2017 | International News/Trends, Labelling, Marketing, Olive Oil News
The Co-op has been mocked for a “meaningless” label on its bottles of own-brand olive oil, which has gone viral online. The label contains just 31 words but devotes 11 of them either to “oil” or “olive”. The resulting gibberish has been condemned by plain English...
May 26, 2017 | International News/Trends, Marketing, Olive business, Olives and Health
An Apulian startup, Olivhealth, developed a single-dose package containing extra virgin olive oil from organic secular olive trees for sportspeople, pregnant women, and children. Apulian Startup Promotes Secular Olive Trees in Single Doses...
May 18, 2017 | International News/Trends, Marketing, Olive business, Olive Oil News
Despite challenging economic conditions and poor harvests, sales of European olive oil continue to rise with the increasing popularity of private label products. Private Label, Price Hikes Drive Sales in Europe...
May 18, 2017 | International News/Trends, Marketing, Olive business, Olive Oil News
The world’s largest olive oil company says it will launch the largest promotional campaign in its history to draw consumers to its flagship brands and use more olive oil in general. Deoleo Plans ‘Biggest Ever’ Promotional Campaign...
May 18, 2017 | Australia, Labelling, Marketing, Olive business, Olive Oil News
Chinese consumers of specially marked Australian Olive Oil will soon be able to scan a label on the bottle to confirm its authenticity and meet the producer via a personalised video. You can read more about the Australian Authentic export project and the...
May 12, 2017 | International News/Trends, Marketing, Olive business, Olive Oil News
There’s a saying that’s touted in the wine-loving regions of Argentina. “If you don’t drink wine, then why did you come?” Increasingly, the local olive oil industry has been responding with a new answer: “For the EVOO!” Argentine Oils: From ‘Plan B’ Crop...
