Sep 11, 2015 | Australia, Olive business, Olive Oil Shows
Themed ‘Lore of the olive’, Olive Exposium 15 is a new industry event along the lines of the field days of old. Speakers including Lyndey Milan, Professor Paul Vossen, Robert Spooner-Hart and Richard Gawel will head the comprehensive program, which aims to help...
Sep 11, 2015 | International News/Trends, Olive business
New Delhi: Olive oil producers in the country have written to the advertising watchdog and food regulator protesting against consumer goods maker Marico’s advertisements that claim its edible oil brand Saffola Total is healthier than olive oil.
Sep 11, 2015 | International News/Trends, Olive business, Olives and Health
The aim of this new campaign is to introduce new flavours to the Japanese audience and to show how olive oil can be incorporated as a healthy, tasty ingredient in traditional Japanese cuisine. The IOC has officially launched its new campaign to promote olive oil on 2...
Sep 11, 2015 | Australia, International News/Trends, NZ, Olive business
Subscribers to our quarterly industry magazine, Olivegrower & Processor, can now view back issues online – great for referencing when you’re away from the grove and can’t access your hard copy. All editions from 2012-2015 have been uploaded – just log in to the...
Sep 9, 2015 | Australia, Olive business
It has been a solid year for Australian olive growers, with the industry producing almost 20 million litres of high quality oil this season. National production figures are almost five million litres higher than last year. However, the crop fell short of the 22...
Aug 31, 2015 | International News/Trends, Olive business
Proactive marketing strategies, such as cross-promotions and strategic shelving, by food manufacturers and retailers can reduce the risk of lost sales when consumers are faced with an out-of-stock product on their grocery list.
