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Controlling cropping levels

From all accounts, flowering is looking excellent across most of New Zealand’s olive-growing regions. While it’s great to see, Olives New Zealand has issued a word of caution to growers not to allow over-cropping. “While this would result in a bumper harvest in 2014,...

R&D Survey

The AOA will soon be disseminating a survey regarding the current R&D priorities, aiming to ensure that these are still relevant to levy payers today.  CEO Lisa Rowntree said the plan was originally compiled in 2009, and in order to ensure that the IAC are making...

… and magazine promotion

The AOA has also placed a generic “How to Choose an Olive Oil” full page colour advertisement in the December/January edition of the “Super Foods” magazine, which is on the stands now. Providing information on ‘Extra Virgin’, ‘fresh harvest’ and ‘Australian grown’,...

AOA EVOO TV campaign

The AOA has developed a television commercial featuring leading nutritionist Joanna McMillan, which will air between 1 –21 December. The 30-second commercial will be shown in Sydney, Melbourne, Brisbane, Perth and Adelaide during key programs including The Today Show,...