Each year, Hort Innovation conducts a Grower and Partner Survey to support the company’s continuous improvement, gathering feedback on engagement and outcome delivery for the horticulture sector.
The Grower and Partner Survey 2024 was designed to:
- Measure key KPIs of the Hort Innovation Strategy 2024-2026.
- Measure the overall ‘relationship health’ Hort Innovation has with growers, Peak Industry Bodies and Delivery Partners.
- Collect insights from participants to understand how Hort Innovation can improve over time.
Three key stakeholder cohorts were included in the scope of the survey: Peak Industry Bodies, Growers (35 out of 37 levied industries participated) and Delivery Partners.
The results, delivered through external provider Intuitive Solutions, indicated positive progress in PIB and delivery partner engagement, with clear areas for improvement in the engagement of growers. Themes and opportunities include:
- Use of communications channels and direct-to-grower connections.
- Reporting the impact of investments.
- Better understanding and alignment of marketing efforts to industry needs (*for industries with a marketing levy).
- Refinements to the service model.
See the Survey results here
