A fortnight ago, the AOA launched a Change.Org online petition to let the government know that consumers really do care about truth in labelling, and want to get what they pay for. The petition calls for the Minister for Competition Policy and Consumer Affairs to bring the existing – currently voluntary – Australian Standard for Olive Oil and Olive Pomace Oil (AS5264-2011) into law, ensuring that lower grades of olive oil are labelled according to their actual quality and not as EVOO. Do your bit for product transparency and sign the online petition here – and once you’ve signed it, send it on to your friends, family, colleagues and business associates and ask them to support it too. They’ll not only be supporting their own health and wellbeing but our hard-working industry too!
