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Olives are becoming a significant crop in Australian agriculture both for domestic consumption and export. Over the coming months Australians will be told a lot about the importance of freshness, varying tastes and the health, dietary benefits and enjoyment of genuine Australian Extra Virgin Olive Oils.

Our table olives are second to none.

While consumers are becoming aware of the local olive product, not everyone who planted olives over the past 10 years is aware of the extensive initiatives taken by the Australian Olive Association and its State Branch – Olives NSW – to assist growers reap the benefits.

Olives NSW, in association with olivegrower groups throughout NSW, has organised information days/workshops across the State in August and September this year.

These events will demonstrate the very latest marketing and consumer initiatives and provide information on how growers will benefit from the campaign. They will explain the new national Code of Practice for the industry and how to become involved.

The main aims of the workshop are to find out the specific needs of growers in different regions and to improve State-wide communications and collaboration across the olive industry.

Olive production in Australia will increase dramatically as more groves mature, and these workshops will explore new opportunities for marketing for all growers.

All olivegrowers from across the region are invited to attend the workshop at Mittagong RSL Club from 5pm to 7pm on Saturday 22 August 2009. Admission is free, but it is necessary to advise in advance that you propose to come.

For further details and to book your place, please contact Peter O’Clery on email: poclery or phone +612 6230 2931 or mobile 0417 258 471; or Rosslyn Kemp on email: +612 6365 3337.