Jul 29, 2016 | General Olive News, International News/Trends, Labelling, Marketing, Olive business
Shoppers believe foods are better quality when the packaging looks eco-friendly, and could be willing to spend more as a result, researchers say.
Jul 29, 2016 | Australia, Courses/Education, Marketing, Olive business
The Hunter Olive Handbook was officially launched on July 10 at the Shalumar grove of Hunter Olive Association treasurer Alan Smith. The result of a comprehensive research project undertaken by the organisation, the handbook is designed as a practical reference guide...
Jun 20, 2016 | Australia, International News/Trends, Marketing, Olive business, Olive Oil News
Rob McGavin has led Boundary Bend to win over increasingly educated Australian consumers. With his company’s expansion to the world’s largest market, the odds of finding award-winning Cobram Estate olive oils at a store near you are getting better...
Jun 20, 2016 | International News/Trends, Marketing, Olive Oil News
The Association of Cretan Olive Municipalities and the International Olive Council are offering free copies of two educational books about olive oil to the children of tourists who visit Crete, Greece. For Children Visiting Crete, a Free Book on Olive Oil...
Jun 7, 2016 | International News/Trends, Labelling, Marketing, Olive Oil News, Research
Europe’s seniors see functional foods as a ‘dated’ concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the Healthy Marketing Team. “… sustainable, naturally...
Jun 7, 2016 | International News/Trends, Marketing, Olive business, Organic
US sales of organic food and drink surged 10.6% to $39.8bn in 2015, significantly ahead of the 3% growth in the overall food market, with some segments up more than 30% year-on-year, according to the Organic Trade Association (OTA).
