Oct 27, 2017 | Diet/Food, Marketing
Only 20 years ago butter was the public villain – contributing to raised cholesterol levels and public concern over an increased risk of heart disease. Now this public perception seems to have been reversed, and reality cooking shows seem to use butter in every...
Aug 11, 2017 | International News/Trends, Marketing, Olive business
Whole Foods’ promise to lower prices has yielded disappointing results. Business Insider compared prices on 29 items at a Whole Foods store in Richmond, Virginia, to prices on those same items in November 2015. Most interesting is the info on EVOO – instead of a lower...
Jun 28, 2017 | Australia, General Olive News, Marketing, Olive business
Geelong businesses are being encouraged to tap into burgeoning international markets by one of the nation’s top olive oil entrepreneurs. Boundary Bend chief executive Rob McGavin was one of eight guest lecturers at Deakin’s Our Futures series and discussed how his...
Jun 8, 2017 | Events, International News/Trends, Marketing, Olive business
It’s a new month and another reason to celebrate one of the world’s oldest fruits…known as the olive. Every year on June 1st, America celebrates National Olive Day. We need to do this in Australia and New Zealand!
Jun 8, 2017 | Environment, General Olive News, International News/Trends, Marketing, Olive business, Technology/Science
This week a cosmetic company, Oliveda, announced their purchase of 800,000 square meters of land housing around 11,000 mature olive trees, boosting the company’s existing portfolio of 10 million square feet of trees. The company, which produces olive-based skin care...
May 31, 2017 | Australia, Competitions, Events, Marketing, Olive business
Entries are now open for the spring season of the 2017 Sydney Royal Fine Food Show, which includes the Olive Oil categories. Sydney Royal medals provide both peer recognition and substantial marketing benefits, with the accolades recognised by consumers and...
