In recent editions we’ve provided details of the AOA’s ‘let’s keep the knowledge sharing going during COVID-19’ webinar series, covering a range of productivity and profitability topics directly affecting Australian olive growers and producers.
The six events held to date have focussed on the Remote Sensing Project (webinars 1-3) and Digital Marketing (webinars 4-6), and all have been both well attended and well received.
AOA CEO Greg Seymour said feedback from all of the webinars has been extremely positive, with attendees appreciating the range of information available and the opportunity to ask questions of the presenters.
“One in particular has had an unprecedented response,” he said.
“In the hours following the National Olive Grove Mapping Project webinar, 59 new land use surveys for olive groves were received by the mapping team. There was great coverage across Australia and it meant that in less than a day we saw the total number of olive grove data registrations increase from 79 to 138 – up by 75%!
“In their own words, the mapping guys were “blown away” with the response, and are really appreciative of the contribution of industry members to informing this important national map.
“And for the AOA, it was more proof of the value of the webinar program, providing the opportunity to communicate in more detail – and ‘in person’ via video link – the benefits of the map and the rapid response opportunities provided by industry-wide national coverage of grove locations.”
The next in the webinar series, being held today, takes a look at the Evaluation of Processing Aids for Olive Oil Extraction & Quality Improvement. Presented live from Argentina by international industry consultant Pablo Canamasas, it’s an alternative opportunity for those who would have liked to attend this year’s Boort Processing Workshop (postponed due to COVID-19 restrictions) and a chance to gain valuable insight into increased processing efficiency.
Further webinars are being planned for the next few months and levy payers will be advised by email as the details are confirmed.
And in the meantime, recordings of all past webinars can be accessed and viewed via the OliveBiz website under the Projects drop-down.